Celebrity endorsements of events – especially in a saturated market like LA is rare – which is why we leveraged an appearance by Giuliana & Bill Rancic at the Hollywood Wilshire YMCA to create a promo spot for our Ketchum-Downtown YMCA’s Stair Climb for Los Angeles. With script and cameraman in tow, we just needed the green light from Giuliana & Bill. Thanks to a great cause, persuasive ask, and the obligatory “my people know your people,” we got them to say, “Yes!”
Actresses Vanessa Marano (“Switched at Birth”/ABC Family) and Laura Marano (“Austin & Ally”/Disney) encourage the community to support Ketchum-Downtown YMCA’s Stair Climb for Los Angeles.
A Short Film Directed By Greg Jardin
With An Original Score By The Joy Formidable
Coming August 2014